#campaign

LIVE
New work. I made these using a Standard 4x5 prototype. The same one I shared photographs of a while New work. I made these using a Standard 4x5 prototype. The same one I shared photographs of a while

New work. I made these using a Standard 4x5 prototype. The same one I shared photographs of a while ago. I’m happy to say that the kickstarter for Standard Cameras officially launches on July 16th at 10:00am EST! If you want to pick up a camera, that’s the place to do it! www.standardcameras.com has the official countdown :)


Post link
I’m so fortunate to be part of this amazing crew. #progressmakers #campaign for @citi in #china #adv

I’m so fortunate to be part of this amazing crew. #progressmakers #campaign for @citi in #china #adventure #nickgarciaphotography #crew #production
https://www.instagram.com/p/BpSSf6Wnywu/?utm_source=ig_tumblr_share&igshid=mop2bb9hd1fw


Post link

Another piece of work with a risque name, the Never Hide campaign was very successful for Ray-Ban and Marcel Paris- featuring a festival goer/streaker 

image

Shot by famed photographer Oliviero Toscani, this Benetton released at time when most brands shied away from discussing anything to do with sex took home a Press & Poster Lion in the first year of the award. Golds, Silvers and Bronzes would be awarded the following year.

#MexicanTopModels #issalish #cristinapiccone #PortsInternational #AdCampaign #SpringSummer2020 #Mila

#MexicanTopModels #issalish #cristinapiccone #PortsInternational #AdCampaign #SpringSummer2020 #Milan #SS20 #MexicanTopModel #campaign #mexicanmodel #topmodel #fashion #moda #ilovefashion #instafashion #picoftheday #beauty #style #hair #makeup #elitemodels #womenmodels #nextmodels #mexico #japanesemodel #fusionmodels
https://www.instagram.com/p/B_ciYwiJhSW/?igshid=k9fxe6md8ffb


Post link
part of the Player’s Packet (ver 1.3)for use with the First Edition Pathfinder Role-Playing Gameby Cpart of the Player’s Packet (ver 1.3)for use with the First Edition Pathfinder Role-Playing Gameby C
  • part of the Player’s Packet (ver 1.3)
  • for use with the First Edition Pathfinder Role-Playing Game
  • by Clinton J. Boomer
  • with special thanks to Andy CollinsScott SchomburgChloe MichelleDennis DetwillerDavid Gerrold, and George Loki Williams
  • additional campaign materials may be found here

All SpellJammer: Shadow of the Spider-Moon campaign materials are brought to you absolutely free to play, to test & to share, as always, now and forever, by the fine folks of my Patreon. 

—————

NOTE:

This website uses trademarks and/or copyrights owned by Paizo Inc., which are used under Paizo’s Community Use Policy. We are expressly prohibited from charging you to use or access this content. This website is not published, endorsed, or specifically approved by Paizo Inc. For more information about Paizo’s Community Use Policy, please visit paizo.com/communityuse. For more information about Paizo Inc. and Paizo products, please visit paizo.com.

This website uses trademarks and/or copyrights owned by HASBRO Inc., which are used under HASBRO’S Community Use Policy. We are expressly prohibited from charging you to use or access this content. This website is not published, endorsed, or specifically approved by HASBRO.


Post link
  • part of the Player’s Packet (ver 1.3)
  • for use with the First Edition Pathfinder Role-Playing Game
  • byClinton J. Boomer
  • withspecial thanks toAndy Collins,Scott Schomburg,Chloe Michelle,Dennis Detwiller,David Gerrold,andGeorge Loki Williams
  • additional campaign materials may be foundhere

AllSpellJammer: Shadow of the Spider-Moon campaign materials are brought to you absolutely free to play, to test & to share, as always, now and forever, by the fine folks of my Patreon.

RELIGION ACROSS PYRESPACE

Yondalla and Her Saints: The Hin – and, by extension, all those they conquer – practice a monotheistic faith, worshiping a single bountiful earth-mother-deity, Yondalla, alongside an astonishing number of her Saints; the Church also recognizes the power of Asmodeus, King of Hell and Master of Devils, who is commanded by Yondalla to punish the wicked.

Technically, Asmodeus and his Seven Devil Princes – Dispater, the Iron King; Mammon, the Spirit in Gold; Belial, the Pale Kiss; Geryon, the Serpent; Moloch, the Ashen Bull; Baalzebul, Lord of the Flies; and Mephistopheles, the Merchant of Souls – are all Saints of the Church.

The Ordo Repentia Infernalis serves as the “secret” inquisitorial arm of the Church: dedicated to the tracking & execution of heretics, especially (but not limited to) worshippers of Dagon.

Many of the other Saints recognized by the Church of Yondalla are, in point of fact, actually deities once worshiped by various (now conquered) human cultures, deemed inoffensive enough to be folded into Mother Church as “blessed of Yondalla, beautified in her holy light”.

image

Direct worship of these Saints is illegal (a form of idolatry), but observation of a Saint’s holy day — in accordance with Church Law — is encouraged. In some of the more culturally relaxed parts of Cyrrolaelee, for example, prayers to Saint Fharlanghn are as common as prayers to Yondalla.

Other Saints, such as St. Davian, are near-mythologized historical figures.


Corellon and Lolth: To be clear, “worship” is a strong word.

That said, the elves of Perianth venerate quite deeply the honored, immortal founders of their august race, seeking the guidance and blessing – in equal measure – of their Emperor and Empress in all things.

image

The Western Courts identify Corellon as a sun-deity (the Phoenix Emperor) and Lolth as a moon-goddess (the Beautiful Eclipse), while the Eastern Courts refer to Corellon as a lunar deity (the Moonlit Dragon) and Lolth as a sun-goddess (the Crimson Empress).

No matter the court, Corellon is regarded as master over the wild Seelie, while Lolth is understood to be mistress over the demonic Unseelie.


Dagon: The single unifying, founding principleof the Ordo Repentia Infernalis is to seek-out the extermination of Dagon, the Shadow in the Sea, false god who sleeps beneath the waves, and of all who bow in fealty to him. 

image

Of his horrid church, little enough needs be known: wicked dreams born of his thrashing nightmares in the black Abyss at the bottom of the world corrupt men to heresy, blasphemy, cannibalism, witchcraft, transmutation into horrid monstrosities of the deep, and human sacrifice.

The Court of Dagon

Although the vast, dark Shadow in the Sea is commonly understood to act, moment to moment, as the simplest and most ravenous of oceanic beasts – an unthinking, thrashing monster of pure bloodthirsty instinct and hatred – the Church of Yondalla identifies seven wicked spirits that serve him: dancing about his throne, attending to his every whim.

  • Shax, Demon Lord of Envy & Murder
  • Xoveron, Demon Lord Gluttony & Ruin
  • Areshkagal, Demon Lord of Greed & Riddles
  • Nocticula, Demon Lord of Lust & Beauty
  • Socothbenoth, Demon Lord of Pride & Perversity
  • Jubliex, Demon Lord of Sloth & Filth
  • Orcus, Demon Lord of Wrath & the Dead

The Inquisition makes special effort to watch the gargoyles under their care and in their service, as the race was known – in ancient days – to serve the demon Xoveron; many clergy members require that gargoyles under their command remain upon a strict diet, so as not to temp the spirit of gluttony.


Vasalissa the Beautiful: So little of “original” gnomish culture survives to the modern era – in the wake of countless cataclysms – that no unifying “faith” can be said to unite the diaspora of what was once the Circle of Gold.

That said, gnomes and warforged light candles and whisper quiet prayers to Vasalissa the Beautiful: a clever, tenacious protagonist who appears again and again across the deep storytelling tradition of the gnomish people: a sprawling, multilayered weave of tales that stretch back to the time of their world’s pre-history, the memorization of which borders on the spiritual.

image

Common tales in the canon – upon which every TRUE storyteller is expected to add his or her own unique twists – often deal with the trials, misadventures, and misfortunes of Vasalissa and a few other stock characters:

  • Mother Kindness (also called ‘Grandmother Kindness’)
  • The Child Dreamer
  • Greedy Glitterpot & Lumpy Fathead
  • The Hungry Baby
  • Elder Tree
  • The Honest Youth (sometimes ‘The Two Honest Youths’)
  • The Farmer’s Wife
  • Mocho & Pocho (one of whom is always hungry, and the other of which is always sleepy)
  • Cleverest Jack (sometimes with his twin brother, Mister Hubris)
  • The River Serpent
  • The First-Forged, and his three children: Stone, Wood, and Tin
  • Mean-Old-Two-Heads, the Giant
  • The Silent Wolf

Curiously, the natives of Fenris tell fantastic tales, in their own languages, nearly identical to the ancient legends of Vasalissa and her many adventures.


Cult of the Dragon Moons: As far as the Chirch of Yondalla is concerned, this organization is merely a group of deluded Dagon-worshipers seduced into a bizarre heresy obsessed with returning-to-life the ancient “dragons” that are said to have once ruled Pyrespace. 

image

This bizarre faith is known – and possibly native – to every world in the system, but is most prevalent in the jungles of Verdura and across the dunes of Ashen.


Moradin:The dwarves do not speak often of their religion, but keep it close to heart: burning, eternally, in a fortress of stone buried beneath their breast.

image

———

PYRESPACE TIMELINE

This timeline is based on the Yondallan calendar, which dates events to before and after the defeat of the giant Gol’Kaa by St. Davian (‘Ano Davia’ or the Year of Davian) and the subsequent rise of the Hin as the dominant form of life on Quelya.  

Although years, months and even days are difficult to translate between planetary bodies, this single system is still the most frequently used: the current official time and date are tracked at the Great Clockhouse of Lagas, maintained by the Church of Yondalla, and backed-up in the nation-city of Beshaba.

The average occupant of the system does NOT know most of these dates nor the majority of the  information presented here, with perhaps the exception of bolded items; these more-detailed notes are included simply for player reference, especially for the benefit of characters with an education in system-wide history.

—–

???? – the mysterious Precursors reign undisputed over the entirety of Pyrespace, preforming such impossible miracles as seeding humans across the system, uplifting the Crown of Sapphire to serve as a miniature star, crafting the Hole in the Infinite (a wormhole in orbit around the Crown of Sapphire), crafting the Celestial Pearl (for reasons unknown), establishing a number of now-fallen megastructures (cities, temples, and more esoteric objects) on every known world, and – according to several ancient records – the establishment of a now-vanished interplanetary “web-way”.

-1500 A.D. (approximate): The eastern and western courts of the elves unite beneath a single banner; the elven empire is established on Perianth under the immortal guidance of Corellon Larethian and his bride Lolth.

-1500 A.D. (approximate): The dwarven clans of Moradin’s Forge cease open hostilities with one another, establishing an uneasy truce in the face of heightened goblin aggression.

-1500 A.D. (approximate): On the Circle of Gold, conflicts between gnomes and ratfolk enclaves escalate into the First Rat-Slaughter; first generation warforged created; in the wake of their victory, gnomes begin experimentations in the craft of clockwork and establish significantly larger cities.

-1099 A.D.: Unexpected disaster strikes the gnome home-world, destroying much of their culture’s history and technological progress.

-807 A.D.: The five elven noble houses serving beneath House Larethian are founded in full.

-787 A.D.: Unexpected disaster strikes the gnome home-world, destroying much of the culture’s history and technological progress.

-391 A.D.: Unexpected disaster strikes the gnome home-world, destroying much of the culture’s history and technological progress.

-218 A.D.: The nation of Kozah-Talos (a human nation controlling much of what would later become Brandobaris) finish their conquest over the human nations of Malar and Umberlee (which occupied what would later become Arvoreen), uniting the majority of Quelya’s sole continent under a single war-banner: leaving only the human nation of Auril and the wild deserts surrounding the City of Beshaba outside of their control.

image

-205 A.D.: A diplomatic accord is reached; the nations of Kozah-Talos and Auril unite to form the modern nation of Brandobaris; distant ports and holdings of Old Auril – including the “Cities of Sisterhood,” Shar and Selune – secede, declaring themselves independent (as the Isles of Tymora).

-197 A.D.: Arvoreen established as single nation under Brandobarin control; Arvorean land used as a “training ground” for Brandobarin officers and a proving-ground for both troops and tactics for use in wars against Cyrrollalee, Urogolan, and the Isles of Tymora.

-101 A.D.: House Larethian defeats a great enemy, further uniting the noble elven houses.

-17 A.D: The lands of Arvoreen are fully pacified under Brandobarin control.

0 A.D.: St. Davian defeats the giant Gol’Kaa, the last human king of Beshaba, in single combat; he and his armies establish the greater Church of Yondalla across the surrounding lands, extending into Arvoreen.

13 A.D.: Unexpected disaster strikes the gnome home-world, destroying much of the culture’s history and technological progress.

92 A.D.: Brandobarin aggression against Cyrrollalee abandoned.

138 A.D: Brandobarin aggression against Urogolan abandoned.

211 A.D.: The nation of Brandobaris unofficially cedes control of Arvorean land to the rule of local warlords (and to the expanding Church of Yondalla).

327 A.D.: The Church of Yondalla controls the entirety of the Rio Provendor from Beshaba all the way south to the World Ocean; the port-city of Lagas is founded at the mouth of the massive river (on Arvorean lands).

354 A.D.: The last human king of Arvoreen abdicates his throne in the face of famine, riots, and threats of civil war; the Church of Yondalla declares Lagas the new capital city of Arvoreen and rapidly puts an end to the uprising, ensuring lasting peace and Hin dominance of the nation.

371 A.D.: Unexpected disaster strikes the gnome home-world, destroying much of the culture’s history and technological progress.

459 A.D.: War breaks out along the Rio Provendor between the Hin-controlled nation of Arvoreen and human-controlled Brandobaris.

522 A.D.: Brandobaris invaded by raiders from Urogolan.

606 A.D.: The last human king of Brandobaris is executed, ceding total control of the Green Fields to Hin dominance and the oversight by the Church of Yondalla; raiders from Urogolan expelled.

616 A.D.: The Unseelie War begins; House Larethian splits, with a third of the House choosing the side of Lolth; Corellon vanishes; elves create the first SpellJamming vessels.

image

651 A.D.: First Crusade of Tymora begins, as the Church pushes to claim the island chain; the famed “Cities of Sisterhood” – Shar and Selune – are renamed ‘Dallah’.

727 A.D.: Unexpected disaster strikes the gnome home-world, destroying much of the culture’s history and technological progress.

729 A.D.: Second Crusade of Tymora begins, pushing from the occupied city of Dallah.

783 A.D.: King Ulliam of Cyrrollalee is gifted the legendary blade Caladcholg, symbol of his family and of the rightful rule over the Isle.

859 A.D.: The Unseelie War ends; House Larethian retreats to Perianth; House Lolth and loyalist “drow” imprisoned upon the Spider-Moon; the elven people abandon use of SpellJamming technology.

807 A.D.: Third Crusade of Tymora begins, fighting island-by-island to Perryroyal.

921 A.D.: Port of Perryroyal fully pacified under the Church of Yondalla.

928 A.D.: Gnomes independently develop SpellJamming technology, rapidly expanding beyond the Circle of Gold to explore the other moons orbiting the Crown of Sapphire.

971 A.D.: All elves and drow born before this date have since passed on.

972 A.D.: Gnomes establish the first of several small colonies on Fenris.

988 A.D.: Trade between Xhiaae-Lan and Perryroyal established.

1001 A.D.: All contact with the gnomish colonies on Fenris is lost.

1008 A.D.: Urogalandic attacks on Hin soil spur the Church of Yondalla to war; the Siege of Mordheim begins.

1051 A.D.: Gnomes make first contact with the dwarves of Moradin’s Forge, allowing the two races to begin trade; first dwarven SpellJamming vessels are prototyped.

1069 A.D.: Unexpected disaster strikes the gnome home-world, destroying much of the culture’s history and technological progress.

1101 A.D.: First dwarven SpellJamming vessels are completed.

1118 A.D.: Perryroyal lost to attacks by cults of Dagon.

1123 A.D: Dwarves establish total control over all moons orbiting Moradin’s Forge and begin exploration of Fenris.

1221 A.D. All gnomes born before this date have since passed on.

1227 A.D.: Dallah and the island-chain of Tymora lost to attacks by cults of Dagon.

1271 A.D.: All dwarves born before this date have since passed on.

1283-1289 A.D.: City of Lagas assaulted by cults of Dagon.

1292 A.D.: Gnome explorers pass beyond the Celestial Pearl, establishing Zionil Station, and make first contact with the elves of Perianth.

1307 A.D.: Einar Jarlsenn, the last human king of Urogolan, is slain as the Siege of Mordheim finally breaks the “unconquerable” fortress.

1313 A.D.: Island-chain of Tymora retaken from cults of Dagon.

1321 A.D.: City of Dallah retaken from cults of Dagon.

1333-1370 A.D.: The Hole in the Infinite opens, releasing Hive entities onto the moons orbiting the Crown of Sapphire; elves establish a quarantine-zone at Zionil, barring all travel in-system from areas infected with the Hive contagion.

image

1342 A.D.: Second-generation warforged developed by gnome engineers.

1366 A.D.: Merchant-families and moneylenders in Lagas successfully lobby for greater greater involvement in the politics of Arvoreen and Brandobaris, displacing many hereditary noble families.

1391 A.D.: Perryroyal retaken from cults of Dagon.

1408 A.D.: Inaugural temple dedicated to the Church of Yondalla established on the soil of Xhiaae-Lan.

1416 A.D.: Hive menace to gnomish space successfully contained to five moons: Flandal (Hive Colony Nehemoth), Segojan (Hive Colony Euclid), Baervan (Hive Colony Keter), Baravar (Hive Colony Thaumiel), and Urdlen (Hive Colony Apollyon)

1419 A.D.: Unexpected disaster strikes the gnome home-world, destroying a dangerously large portion of the culture’s history and technological progress; off-world gnome colonies successfully mitigate the very worst of the disaster.

1459 A.D.: First Cyrrolaelan Crusade begins.

1463 A.D.: Hive Colony Nehemoth successfully eradicated from Flandal; third generation warforged developed.

1477 A.D.: Second Cyrrolaelan Crusade begins.

1491 A.D.: Third Cyrrolaelan Crusade begins.

1492 A.D.: The Circle of Gold – the gnomish home-world – is destroyed in a horrific cataclysm, forming the Chain of Tears. Gnomish history, technology, and culture suffer incalculable loss.

1493 A.D.: Shao Liang, the last human king of Xhiaae-Lan, surrenders his lands to the Church of Yondalla; peace treaty is signed at Perryroyal.

1502 A.D.: First contact is made between Elves and Hin; Hin become a SpellJamming culture.

1507 A.D.: Dún Ailinne, former capitol city of Cyrrollalee, is utterly destroyed; the human courts of Cyrrollalee abandon their cities for the countryside, forming a government-in-exile.

1521 A.D.: All Hin born before this date have since passed on.

1536 A.D.: All half-elves born before this date have since passed on.

1551 A.D.: Eldest playable elven/drow characters born.

1582 A.D.: The last human kingdom on Quelya falls when King Fergus mac Róich of Cyrrollalee is killed by an elven military force allied with the Church of Yondalla; the ancestral blade of King Ulliam’s line is subsequently lost, and Cyrrollalee becomes a protectorate of Arvoreen. The city of Moander is built on the ruins of Dún Ailinne.

1603 A.D.: New Arvoreen established on Verdura.

1607 A.D.: Youngest playable elven/drow characters born.

1608 A.D: Armed peasant rebellion put down in Cyrrollalee.

1611 A.D.: All humans born before this date have since passed on.

1614 A.D.: The city of Salt Lake established on Ashen.

1619 A.D.: Contact lost with the city of Salt Lake; remnants never recovered.

1622 A.D.: New city of Salt Lake established on Ashen.

1627 A.D: Eldest playable gnome characters born.

1628 A.D.: Armed peasant rebellion put down in Cyrrollalee.

1630 A.D.: City of Salt Lake suffers 80% casualties after sandstorm.

1632 A.D.: City of Salt Lake rebuilt and reinforced with new colonists and heightened security.

1634 A.D.: On Ashen, work begins on the city of Core.

1636 A.D.: New Arvoreen on Verdura significantly expanded.

1639 A.D.: Eldest playable dwarf characters born.

1640 A.D.: City of Salt Lake successfully repels inclement weather, suffers 30% casualties.

1646 A.D.: City of Core declared fully operational.

1648 A.D.: Reserves from Salt Lake assist the city of Core during a mining incident.

1652 A.D.: Peasant rebellion in Cyrrollalee successfully expels Hin occupying forces, destroying several Arvorean military bases and Yondallan holy sites; using stolen ships, rebellion attacks and burns several coastal villages on Arvorean soil before retreating.

1656 A.D.: City of Salt Lake suffers 50% casualties during small seismic event.

1658 A.D.: Populations of Core, Salt Lake, local mining operations, and surrounding farms are bolstered by arriving waves of indentured settlers: human sentenced to penal transportation.

1661 A.D.: The mining-station of Chaldira in founded on Fenris.

1667 A.D.: Nation of Markovia founded on Verdua; diplomatic trade established with New Arvoreen.

1669 A.D.: City of New Arvoreen significantly expanded.

1674 A.D.: Salt Lake survives minor meteorological event; rates of the forcible immigration of incarcerated humans to Ashen doubled.

1676 A.D.: Eldest playable Hin characters born.

1677 A.D.: Youngest playable gnome characters born.

1678 A.D.: Youngest playable dwarf characters born.

1680 A.D.: Arvorean armada successfully retakes Cyrrollalee, imposes the Purge of Moander.

1683 A.D.: Eldest playable half-elf characters born.

1684 A.D.: Punishment via ‘transportation to Chaldira’ instituted by Church of Yondalla; operations on Chaldira expand significantly.

1691 A.D.: Disruptions by local wildlife impose 10% casualties on Salt Lake.

1694 A.D.: Eldest playable human characters born.

1699 A.D.: Armed peasant rebellion put down in Cyrrollalee.

1699 A.D.: Youngest playable Hin characters born.

1700 A.D.: Youngest playable half-elf characters born.

1701 A.D.: Brandobarin facility of Acheron founded on Ashen.

1702 A.D.: New Arvoreen significantly expanded; land officially cleared for Covington Farms, soon to be the largest agricultural facility in the system; rates of forcible immigration of indentured humans to New Arvoreen tripled.

1703 A.D.: City of Salt Lake establishes new oil fields under supervision of Acheron.

1705 A.D.: Youngest playable human characters born.

1708 A.D.: The Illithid first arrive at the edge of Pyrespace, immediately striking at the inhabitants of Moradin’s Forge and the Forge-moons, establishing a base of operations on the planet’s inhospitable surface.

1711 A.D.: The last holds of Clan Stonehall finally fail before the combined might of illithid forces, bolstered by a united army of goblins, hobgoblins, orcs, and ogres. No independent dwarven communities remain on the Forge (nor on the Forge-moons), and the home-world of the dwarves is effectively lost.

1715 A.D.: The Illithid release the Drow from their moon-prison, beginning the age of dark elven piracy across Pyrespace.

1719 A.D.: City of Salt Lake suffers 20% casualties in a series of minor industrial accidents.

1721 A.D. (current year): Campaign begins.

Psiphon’s new paper cut-out poster campaign spreads internet censorship awareness. Their VPN servicePsiphon’s new paper cut-out poster campaign spreads internet censorship awareness. Their VPN servicePsiphon’s new paper cut-out poster campaign spreads internet censorship awareness. Their VPN servicePsiphon’s new paper cut-out poster campaign spreads internet censorship awareness. Their VPN servicePsiphon’s new paper cut-out poster campaign spreads internet censorship awareness. Their VPN servicePsiphon’s new paper cut-out poster campaign spreads internet censorship awareness. Their VPN service

Psiphon’s new paper cut-out poster campaign spreads internet censorship awareness. Their VPN service helps people from all around the world regain access to blocked sites.

Help keep the internet world wide by sharing.


Post link
Joseph Chen Photographed Charles Victor Campaign with Ieva Aniulyte !!!Joseph Chen Photographed Charles Victor Campaign with Ieva Aniulyte !!!Joseph Chen Photographed Charles Victor Campaign with Ieva Aniulyte !!!

Joseph Chen Photographed Charles Victor Campaign with Ieva Aniulyte !!!


Post link
One Gainsbourg family, two different marketing strategiesFor Autumn/Winter 2015, Charlotte GainsbourOne Gainsbourg family, two different marketing strategiesFor Autumn/Winter 2015, Charlotte GainsbourOne Gainsbourg family, two different marketing strategiesFor Autumn/Winter 2015, Charlotte GainsbourOne Gainsbourg family, two different marketing strategiesFor Autumn/Winter 2015, Charlotte GainsbourOne Gainsbourg family, two different marketing strategiesFor Autumn/Winter 2015, Charlotte GainsbourOne Gainsbourg family, two different marketing strategiesFor Autumn/Winter 2015, Charlotte GainsbourOne Gainsbourg family, two different marketing strategiesFor Autumn/Winter 2015, Charlotte GainsbourOne Gainsbourg family, two different marketing strategiesFor Autumn/Winter 2015, Charlotte GainsbourOne Gainsbourg family, two different marketing strategiesFor Autumn/Winter 2015, Charlotte GainsbourOne Gainsbourg family, two different marketing strategiesFor Autumn/Winter 2015, Charlotte Gainsbour

One Gainsbourg family, two different marketing strategies

For Autumn/Winter 2015, Charlotte Gainsbourg and Yvan Attal are the respective faces of French fashion brands Comptoir des Cotonniers (Comptoir) and Zadig & Voltaire(Zadig).

She’s Serge’s daughter, an actress, singer and fashion force in her own right, no stranger to advertising after years of collaborating with Nicolas GhesquièreandGerard Darel. He’s her partner, an actor and a director I’ve had a soft spot for since his turn in the original Anthony Zimmer. Completing the advertising family is their daughter, Alice, also posing for Comptoir.

Charlotte & Alice for Comptoir

2015 has been a key year for Comptoir: it turned 20 and it hired a new creative director, Anne Valerie Hash, a Chanel, Dior and Chloé alumni who used to run one of the few real haute couture brands in the world.

To celebrate, Comptoir updated its well-known mother-daughter campaign, which has been running since 1997. Picking Gainsbourg guaranteed the brand blanket coverage in France, the company’s home market, where Charlotte, both by birth and talent, is a national treasure. Her global appeal, and the fascination her “jolie-laide” style inspires in the fashion sphere, guaranteed press and interest in other countries, where Comptoir runs 400 stores.

Though the brand has been owned by Japanese retail holding company Fast Retailing since 2005, its ads exploit the company’s French, specifically Parisian, origins. The campaign could illustrate Caroline Maigret’s bestseller How to be Parisian Wherever You Are or Ines de la Fressange’s similar advice book, Parisian Chic: A Style Guide.

The little black blazer, the jeans, the long trench coat… Charlotte wears all the staples of the fantasised Parisian wardrobe. But the marketing strategy goes beyond trading on Comptoir’s nationality, as it demonstrates meticulous planning.

The Gainsbourg assets have been released in monthly waves, with the last one planned for this month. Every single product-focused email, from one advertising a 20% reduction on cashmere to one on the Mademoiselle Plume puffer, has been illustrated with the appropriate Gainsbourg shot. The same is true of the site, where Charlotte and Alice pop up on category pages, product pages and landing pages. This means that before it started shooting images, Comptoir knew which product it would hero each month.

Comptoir clearly saw its collaboration with Gainsbourg as a season-long initiative that would help shift products month after month. It has given owned and bought media a unity rivalling that of the collection itself; creating a universe customers can recognise and relate to for six months.

Yvan for Zadig & Voltaire

Whereas Comptoir made this the season of Charlotte and Alice, Zadig have used Attal very little, beyond the first buzz his photos generated. On the brand’s website, Attal has limited visibility, apart from a few assets illustrating the products he wears in the campaign, such as the John Patch C Men Sweater, the cashmere-knit-of-the-season.

Though French, Zadig has always had more of an LA off-duty, rock-chic vibe. It doesn’t trade much on its French-ness. The faces of each season are picked for their name-recognition as well as their perceived lifestyle and coolness: Sasha Pivovarova, Freja Beha Erichsen or Jamie Bochert for womenswear, for example.

Whereas Comptoir presents itself as a brand with family values, that can be shared by mother and daughter, Zadig is the party brand, that brand you’d go to if you wanted to look good on a date. By featuring two people from the same family, who have been together for 18 years, Zadig and Comptoir managed to demonstrate, in one season and a few images, their different brand ethos and target market.


Post link
 p a l m s by Julia Trotti Via Flickr: new work for hellomolly.com.au model: michaela wain makeup: l

p a l m s by Julia Trotti
Via Flickr:
new work for hellomolly.com.au model: michaela wain makeup: lidija j – find me on: instagram | www.instagram.com/juliatrotti snapchat | jtrotti blog | blog.juliatrotti.com


Post link
loading