@thebemagugu SS22 “DOUBLETHINK” Special guest at @pittiuomo_official ⚫️ “My first

@thebemagugu

SS22 “DOUBLETHINK”

Special guest at @pittiuomo_official
⚫️
“My first full menswear collection which debuted last night at PITTI UOMO looks at corruption and the whistleblowers who challenge it. In many ways, the societal ills we wrestle with stem from the insidious actions of its leaders. In South Africa, we have regularised the daily tales of missing millions and economy-controlling families.

Mandy Wiener’s book, “THE WISTLEBLOWERS”, forms part of the collection’s conceptual framework. “Whistleblowers are not celebrated or cast as heroic characters. Instead, they are largely treated as insubordinate, pariahs or troublemakers, wearing the scarlet letter W and unable to find employment. I have chosen to shine a light on the plight of whistleblowers in South Africa, in the hope to advocate for a change in legislation, organisational support and a change in social attitude”.

This started the collection’s strong western influence, which explores the idea of Black Hat Bandits and White Hat Heros.

For the collection, the illustrious political cartoonist Jonathan Zapiro - whose intelligent and confrontational illustrations have burnt onto our collective cultural hive mind - contributed his archival works to be used as headlining prints.

The collection is titled “Doublethink”, a term coined in George Orwell’s seminal novel, “1984”, which is defined as the act of simultaneously accepting two mutually contradictory beliefs. Corrupt politicians are conscious of the truth, while telling carefully constructed lies - the art of knowing and not knowing.”

Photography by: @p3_studio
Styling by: @chloeandreawelgemoed
Casting: @11casting

#pittiuomo #pitti100 #thebemagugu (at Florence, Italy)
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