Gucci | 1977⠀⠀ ———⠀⠀ By the 1970s Gucci was one of the most sought after luxury br

Gucci | 1977⠀⠀
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By the 1970s Gucci was one of the most sought after luxury brands of the 1970s. After opening their first luggage store in 1921 they quickly expanded and began offering fine leather fashion in addition to their popular belts, wallets and bags. ⠀⠀
This finely brushed leather coat trimmed with sumptuous lynx fur sports the famous ‘G’ as its closure. The famous green and red color scheme, inspired by English equestrian tack, was introduced during WWII. ⠀⠀
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Note: I do not support the use of fur in the modern fashion industry. However, fashion history cannot be truly appreciated with out the study of fur, leather, feathers, etc. Please save the comments, DMs and unfollow notifications regarding this post. ⠀⠀
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(Chicago History Museum Object No.: 1988.474.1)⠀
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