To celebrate 100 years of the art of “being Rinascente” and the exhibition STORIES OF INNOVATION, La Rinascente Magazine asked me to reinterpretate the ten letters of the name as a visual introduction to ten brief texts written ad hoc for the occasion by Simone Tempia.
The art direction by Oliviero Piccoli and the careful direction by Diletta Dincao (from CondéNast Italia) who put this little all star team together has been flawless, as usual. Letters behind characters (typo spoiler alert!) are made with the gorgeous Bianco Serif Heavy by Alfatype.
If interested in the whole gallery and the ten articles please have a look HERE.