I have always been a Marketer’s dream. If you package something right, or place it in the

I have always been a Marketer’s dream. If you package something right, or place it in the right setting, I want it. From E.T. and Reese’s Pieces, to Barbasol Shaving Cream Cans with the Jurassic Park logo on it. I’m sold. The same goes for rock stars. When I heard rumor that Eddie Van Halen boiled his guitar strings? There I was, a day later, ruining sets upon sets of Ernie Balls. The Motley Crue logo came from a bottle of Löwenbräu Beer? Better pick up a six pack. Backstage photos, like this one, Lynn Goldsmith captured in 1977, have the same effect. I’m a sucker, but it’s all in fun.
Now…if they only still made Michelob with the Gold label and curvy dark bottles….