“For the first production run, the supply is very limited. So limited that Ryan only has enoug

“For the first production run, the supply is very limited. So limited that Ryan only has enough denim to make ten pairs of jeans.

There are two denims available, one weighing in at 13.25 oz. and a slightly weftier 16 oz. version. While the 13.25 oz. denim just came off the line, it will be a little longer before the 16 oz. one hits the market.

Ryan has test-soaked a swatch of the denim and he is blown away by the colour:

“It turns into this brilliant blue, very similar to how James Dean’s Lee 101s looked in Rebel Without a Cause. Little known fact, the costume designer overdyed those jeans to make them more vibrant on screen. Lee 101s never actually looked like that.”

The price of the Cone Denim W.H. Ranch natural indigo jeans is $425, which is actually very reasonable considering that the denim costs more than twice as much as stock Cone denim. You can choose between all W.H. Ranch’s fits (the jeans pictures are the R1911 Slim Fit). Sizes range from 31-37 and you even have a custom size made, which brings the price up to $445.”