Tiffany & Co’s ‘About Love’ Campaign! Shot by Mason Poole 

Tiffany & Co’s ‘About Love’ Campaign!

Shot by Mason Poole the campaign is accompanied by a film that sees Beyoncé sing her own version of Moon River, from the 1961 film.

The Tiffany Diamond:

The Tiffany Diamond is one of the world’s largest and finest yellow diamonds. Discovered in the Kimberley diamond mines in South Africa in 1877, the 287.42-carat rough stone was acquired the following year by founder Charles Lewis Tiffany for $18,000 and solidified Mr. Tiffany’s reputation as the “King of Diamonds.”

The rough stone was brought to Paris, where Tiffany’s chief gemmologist, Dr. George Frederick Kunz, supervised the cutting of the diamond into a cushion-shape brilliant weighing 128.54 carats with an unprecedented 82 facets—24 more facets than the traditional 58-facet brilliant cut. The stone is just over an inch wide and seven-eighths of an inch from top to bottom. Cut to enhance its radiant colour rather than size, the diamond sparkles as if lit by an inner flame.

In 1957, socialite Mrs. E. Sheldon Whitehouse became the first woman to wear the Tiffany Diamond. In 1961, it was reset in Jean Schlumberger’s Ribbon Rosette necklace, worn by Audrey Hepburn in publicity photos for the film Breakfast at Tiffany’s. The stone was reset for our 175th anniversary and later worn by Lady Gaga to the 91st annual Academy Awards.

Today, Beyoncé Knowles-Carter becomes the fourth woman in over a century to wear the Tiffany Diamond.