A chocolatier originally founded by Trappist Monks, Chocolat D’aiguebelle got famous in 1905 b

A chocolatier originally founded by Trappist Monks, Chocolat D’aiguebelle got famous in 1905 because they started including color cards of dinosaurs and other prehistoric creatures (as well as sports stars) with their chocolate. People would buy more chocolate than they needed, just to get all the dinosaur cards.

In addition to dinosaurs, they also included maps of exotic journeys. So, it wasn’t just that you were buying a chocolate bar (you could get that anywhere), but a little adventure daydream, and it hits the part of the human brain that urges obsessive collecting. For many people, they feel incomplete without a whole set. For 1905, that’sfiendishly clever marketing….downright diabolical.