notanotherjapanblog: (Disclaimer: I do not own any of the photos. Copyright Office Kiko. Photography
(Disclaimer: I do not own any of the photos. Copyright Office Kiko. Photography by Monika Mogi)
I love these looks from the Office Kiko x Mine Denim collaboration. I’m such a sucker for 90s fashion and anything Kiko Mizuhara touches is gold. I am totally here for her brand’s embrace of 90s and gyaru trends and can’t wait for more.
I have thought a while about why I enjoy these kinds of styles so much and I think it’s just what I grew up with as I started getting interested in Japan and has left an impression on me since. Middle school me would browse through FRUiTS magazine and avidly read the Ai Yazawa manga Nana and that was basically my basis as far as understanding of Japanese culture. By the time I had a larger internet presence and got updated on what Japan was actually like from traveling there, these trends were looooong gone and had been overrun in the natural evolution of fashion with more pastel kawaii and Kyary Pamyu Pamyu-esque styles. Not that those are bad or anything I just personally enjoy the older generation’s style and the nostalgia more.
