“Politics has become a really nasty, vicious, negative business and I think it’s disgust

“Politics has become a really nasty, vicious, negative business and I think it’s disgusting and I think it’s dishonest.“ -Newt Gingrich in an interview with ABC News in Iowa, December 30, 2011.

"Often we search hard for words to define our opponents. Sometimes we are hesitant to use contrast. Remember that creating a difference helps you. These are powerful words that can create a clear and easily understood contrast. Apply these to the opponent, their record, proposals and their party: 

abuse of power

anti- (issue): flag, family, child, jobs

betray

bizarre

bosses

bureaucracy

cheat

coercion

"compassion” is not enough

collapse(ing)

consequences

corrupt

corruption

criminal rights

crisis

cynicism

decay

deeper

destroy

destructive

devour

disgrace

endanger

excuses

failure (fail)

greed

hypocrisy

ideological

impose

incompetent

insecure

insensitive

intolerant

liberal

lie

limit(s)

machine

mandate(s)

obsolete

pathetic

patronage

permissive attitude

pessimistic

punish (poor …)

radical

red tape

self-serving

selfish

sensationalists

shallow

shame

sick

spend(ing)

stagnation

status quo

steal

taxes

they/them

threaten

traitors

unionized

urgent (cy)

waste

welfare"

-From Newt Gingrich’s 1990 GOPAC pamphlet, Language: A Key Mechanism of Control.