Murakami Takashi, Time Bokan Pink, 1998 In 2000, Murakami published his “Superflat” theo

Murakami Takashi, Time Bokan Pink, 1998

In 2000, Murakami published his “Superflat” theory in the catalogue for a group exhibition of the same name that he curated for the Museum of Contemporary Art,in Los Angeles. The theory posits that there is a legacy of flat, 2-dimensional imagery which has existed throughout Japanese art history and continues today in manga and anime. This style differentiates itself from the western approach in its emphasis on surface and use of flat planes of color. Superflat also served as a commentary on post-war Japanese society in which, Murakami argues, differences in social class and popular taste have ‘flattened,’ producing a culture with little distinction between ‘high’ and ‘low’.

In accordance with the Superflat concept, Murakami’s practice involves repackaging elements that are usually considered “low” or subcultural and presenting them in the “high-art” market. He then further flattens the playing field by repackaging his “high-art” works as merchandise, such as plush toys and T-shirts, making them available at more affordable prices.