Can LeBron James make us less afraid of self-driving cars?To be human is to fear the unknown. And si

Can LeBron James make us less afraid of self-driving cars?

• To be human is to fear the unknown. And since only a tiny fraction of people have ever had the experience of riding in a self-driving car, most fear them: the loss of control, the distrust of the technology, the fear of malicious hacking, etc. 
• The companies that hope to eventually make lots of money on autonomous vehicles realize their promised riches will never materialize if they can’t convince ordinary people to go for a ride. Which brings us to LeBron James.
  
• James will headline a broadcast and digital ad campaign aimed at building trust in autonomous vehicles.
  
• The interesting thing about this campaign is who’s paying for it. Read More