Transparency From Farm to CupHow do you know your coffee is fresh and fairly-sourced? Brooklyn Roast

Transparency From Farm to Cup

How do you know your coffee is fresh and fairly-sourced? Brooklyn Roasting Company recently collaborated with IBM to launch a pop-up coffee shop at Smorgasburg, a Brooklyn food festival—serving coffee tracked on the IBM Blockchain platform. When visitors scanned their coffee cup’s unique QR code, they gained access to documentation from the coffee’s global journey, such as a Fair Trade audit revealing how proceeds from the sale of past raw beans helped build classrooms for girls in the Ethiopian growers’ communities. It’s an exciting demonstration of blockchain’s power to connect consumers with growers and small producers behind the products they love.

Learn more about the Blockchain Bean ->