This advertisement for a Fiat Bambina, appeared in the 1969 Miss New Zealand contest programme - bec
This advertisement for a Fiat Bambina, appeared in the 1969 Miss New Zealand contest programme - because such a car was in fact the prize that the successful Miss New Zealand would win. The advertisement shows a young woman standing in the driver’s seat of a Bambina whose sunroof is open. At lower left is a list of all the positive features of the car: easy parking, petrol economy, safety, deceptively large capacity, quality fittings, low price. At lower right is a coupon to send away for a “Propaganda kit for wives” to persuade their husbands to buy them a Fiat Bambina. Such was life.
Fiat (Firm) :Shopping basket or picnic basket, or school bus, or escape kit. Your brand new Bambina will probably be the most versatile thing you’ve ever owned. Torino Motors Ltd, Fiat concessionaires for New Zealand [1969]
Sun, 26 Jan 2020 16:00:55
