ANASTASIA GOES GLOBALInspired by the beloved films, ANASTASIA THE MUSICAL is the story of a brave yo

ANASTASIA GOES GLOBALInspired by the beloved films, ANASTASIA THE MUSICAL is the story of a brave yo
ANASTASIA GOES GLOBALInspired by the beloved films, ANASTASIA THE MUSICAL is the story of a brave yo

ANASTASIA GOES GLOBAL

Inspired by the beloved films, ANASTASIA THE MUSICAL is the story of a brave young woman setting out to discover the mystery of her past.

CONCEPT

To build a signature global brand, I wanted to construct a piece of keyart that was timeless, lush, and exciting. In order to distance ourselves from comparisons to the 1997 animated film, I wanted the imagery to be photo-realistic.

The concept features a mysterious woman, caught between her past in St. Petersburg, Russia and her future in Paris. As a framing device, we rendered a large A to be a prominent through line for future campaigns.

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Sat, 12 Sep 2020 23:45:13