I was thinking about this nowadays, and for me apink will be the group that established the cute con

I was thinking about this nowadays, and for me apink will be the group that established the cute concept in kpop. Like of course there were other groups that did it before them, but idk, the way their videos used to have that hazy, bright yet still pastel filter thing going on, the way their instrumental sounded and the structure of the song were then later used by groups like gfriend, lovelyz and im sure many more that i don’t remember the name of right now.