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This year’s anticipated girl group LOONA’s member Heejin has risen as the blue-chip for advertising.

Heejin has recently signed a contract as an promotional model for the daily self-care cosmetics brand ‘Avajar’. Known as the first member in the LOONA project, Heejin has the pros of a flawless and youthful image. 

Last year LOONA promoted as models in various fields for different brands such as cosmetics brand innisfree and Hanyul, as well as mobile RPG 'Law of Creation’ before even debuting as a whole. As such, they’ve received attention and are being appraised by advertisers even though they’re rookies.

Following up on this, LOONA’s company BlockBerry Creative explained, “We’ve heard the many love calls from the advertising industry who’ve been keeping a close eye on Heejin for her clean and youthful image along with fresh masks. LOONA have been getting much attention for their creative debut project and unique plans." 

LOONA who were chosen by Billboard as a 'girl group to look forward to in 2018’ began with the first member Heejin, followed by Hyunjin, Haseul, Yeojin, ViVi, Kim Lip, Jinsoul, Choerry, Yves, Chuu, Gowon, and Olivia Hye for a total of 12 members. 

Meanwhile, Olivia Hye’s solo single 'Olivia Hye’ along with her title track 'Egoist’ is set to be released on the 30th. The dreamlike aura of the title track 'Egoist’ is raising attention as a song about the ego with a rap featuring from the seventh member Jinsoul. 

The first member Heejin will also be featuring for the side track 'Rosy’ that is joined by the eleventh member Gowon as a coupling song which will contain a special meaning through the meeting of the first and last members.

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