#african fashion
“We are a growing market in terms of population and buying power and Africa-to-Africa trade is on the increase, so we are our own future.”
ReadAfrican Fashion’s International Renaissance by Janet Christie
The ethical stance of the continent’s creatives is helping to drive a renaissance in African fashion with Michelle Obama wearing bold prints in the White House and the likes of Heidi Klum on the red carpet, African fashion is making its mark. From designer, with Vivienne Westwood’s Ethical Africa collection, which blends the Kings Road with Kenya, to online with ASOS AFRICA, produced in collaboration with a rural Kenyan community north of Mombasa, to high street, with African prints from Zara to Topshop, there’s a renaissance in African fashion.
It’s always been an influence on the western catwalk…
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Check Out Nigerian Model Agent Extraordinaire: Joan Okorodudu
Her models are taking the ever rising African fashion industry by storm, and she has made it her mission to put her native Nigeria on the international fashion map. “We may not become a fashion capital like Milan or Paris, but if Africans take the time to sit down for a minute, we can make a New York out of the Nigerian fashion industry, as there are flourishing companies based here worth billions,” she says in our interview. She, the 54-year-old model agency owner, designer and Boston University alumnus, Joan Okorodudu.
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