#cameron hammond

The Selfie - Cameron Hammond

My first encounter with Cameron and Rachel Hammond’s work was admittedly bittersweet. My initial impression was that it was a not afraid to be explicit, which I found to be not my forte based on the imagery or concept for Skirt. However, it was undeniable that the style and medium of the photographs stood as a unique homage to unrecognized beauty of the contemporary world. The work notes on the ideals of photographers like Slim Aarons and Ralph Crane whilst picking up on a hint of nostalgia in the atmosphere of each picture which can be easily related with personal memories. This all whilst creating a contemporary style which is unmistakable, for it is visually striking and subjectively challenging. That is what makes for great photography, which transcends our visual expectations and reveals to us the beauty within depicting the culture and scenes of our time. The couple combines their love for travelling and photography into one package which sets itself as iconography of today’s world.

It is time to reflect on the lens of Cameron Hammond.

Cameron Hammond’s lens depicts a summer symphony, portraying paradisaical scenes and beaches where the subjects are almost sculptural. An artistic delight  that makes you want to immediately travel. Cameron works with his wife, Rachel Gill Hammond who is his agent and producer. The creative duo are business partners, a creative partners and life partners and there is a lot to be said about their work dynamic as they have conceived an unmistakable signature style of photography. Their work has a fundamental influence on my vision for the Skirt universe, and their imagery sets the tone for many brand aesthetics.

Cameron Hammond