An Iconic love story with a promising future depicted in the eyes of Rouje Paris in the Style Icon editorial. This campaign is somewhat of a belles-lettres to the “American Love Story” presenting to us a collection inspired by CBK and JFK in with references filled with admiration for the power couple. Casting Hedi Segalen as JFKJR and Mathilda Galmot as Carolyn Bessette the campaign appears to have been shot in Paris, however it perfectly translates the New York-centric spirit of the Kennedys in the 90s also making it almost impossible to distinguish between actual images of the couple and the Style Icon campaign. Needless to say the clothes are to die for, a minimal array of pieces like the Robe Inès (pictured), the Carrie skirt and overcoats like the Marceau, Samuel and Renaud, elongated, flowy, relaxed and belted to perfectly represent the spirit and aura of the Style Icon, Carolyn Bessette-Kennedy……. And not to forget the matching JFKJR, which I am sure we can all agree we love!
The legacy of Carolyn Bessette-Kennedy is further immortalised in Style Icon by Rouje Paris, an Homage to the impeccable and 90s minimalism of her style. The Rouje studio refers to her taste for neutral colours and her execution of style which expresses the balance between elegance and relaxation. Hedi Segalen and Mathilda Galmot capture the essence of the Kennedys in a seamless manner, rendering a perfect celebration of JFK and CBK.
July 16, 1999John F. Kennedy Jr. died when the Piper Saratoga light aircraft crashed into the Atlantic off the coast of Martha’s Vineyard. His wife Carolyn and her sister Lauren also parished in the crashed. They were all buried at sea.
