#essence festival

Jojo & pj Morton - say so

Live at essence festival 2019

“Girls Trip” is confirming what we already knew: movies starring black women can crush it at the box office.

In an exceedingly rare accomplishment for comedies, the movie earned an estimated $30.8 million over the weekend.

The R-rated comedy from director Malcolm D. Lee features friends heading to the Essence Festival and stars four black women: Regina Hall, Jada Pinkett Smith, Queen Latifah and Tiffany Haddish.

A scene from “Girls Trip.” (Michele K. Short/Universal Pictures)

The movie’s success comes as debates about diversity in Hollywood continue to gain steam. And the past couple of years have shown that although Hollywood traditionally undervalues movies with black and female leads, it is only to their peril.

“Hidden Figures”, with a cast led primarily by black women, was the highest grossing film of all the movies nominated for Best Picture in the 2017 Oscars.

Check out the rest of the story:‘Girls Trip’ shows — yet again– that movies starring black women can crush at the box office