#fourpure

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My latest review is on ‘Hemisphere’ from the brewery FourPure. You can tell instantly that a lot of time and effort has gone into designing the can artwork so surely the same amount of time must have been invested into crafting the beer? 

A lot of smaller breweries rely on strong marketing and attention grabbing can design in order convince people to make a purchase. Maybe the design work sets a high bar but in this case the taste leaves a bit to be desired. 

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