#ganjacat
DOJA CAT PHOTOGRAPHED BY ADRIENNE RAQUEL FOR ELLEStill, what’s exciting to note about Doja’s work is that for all her recent commercial success, she’s a creative loose cannon. “Doja’s her own little weird video game–playing introverted skateboarder chick from Southern California,” says Brett Alan Nelson, her creative director. “But she comes from a ballet background; she can pop and lock—there are just so many things this girl can do.” Doja says she’ll go to her team and say, “I want to be a lobster, or a pumpkin.” Or “Let’s make me into a giant or an alien.” Or “I want to be a spider today,” and then her team gets to work on the metamorphosis. “We go at it sort of in the way that a Barbie can be anything,” she adds.
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DOJA CAT PHOTOGRAPHED BY ADRIENNE RAQUEL FOR ELLE“There’s no formula to win, but I think there’s a formula to lose,” Doja says. “If you don’t believe in what you’re doing, people aren’t stupid—they’re going to pick up on that real quick. You just have to believe in yourself. It really sounds like some shit out of The SpongeBob Movie, but it’s true.”
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DOJA CAT PHOTOGRAPHED BY ADRIENNE RAQUEL FOR ELLEThere is plenty of play on meta in the universe the rapper has created on Planet Her, an album filled with earworms that, as the title suggests, invites us into Doja’s world. She shape-shifts in videos set in a far-off galaxy, bending physical form, space, and musical genres—from hip-hop, Afrobeats, and frothy, high-femme pop to heartstring-pulling ballads. “I play with genres that I’m not really used to, and I’m inspired by things that are new to me,” she says.
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DOJA CAT PHOTOGRAPHED BY ADRIENNE RAQUEL FOR ELLEIt was freeing to see a Black woman given the license to morph into a Fosse Broadway starlet or a Courtney Love–esque rock band front woman. When I mention this to Doja, she agrees: “It means a lot to me in the sense that I didn’t have that either. And if nobody could be that girl for me, then I might as well be that girl for someone else.”
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