#girls in media

If you want to understand why the new Lego female scientist kits are such a big step forward, compare them to earlier Lego efforts to capture the little-girls-who-like-to-build-things demographic. The absence of princess-y pastels and pixie preciousness (not to mention boobs, as in the “rock star” Lego figure above) is awesome.

For more on how the “Research Institute” line came to be, mentalfloss has the scoop here.

(All images via Lego)