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A few things/articles/posts/music/whatever I’ve read/seen/found/enjoyed during the week about to end.

Branding and marketing for the post-virus world

First, a question - “Who do you want to be during the pandemic?” asks Prof. Galloway?

Great report - as usual - from McKinsey: From surviving to thriving: Reimagining the post-COVID-19 return

Interesting article on BoF co-written by the legendary Mr. Kapferer: ‘6 Predictions for Luxury in a Post-Virus World’

Key takeaway: ‘What we are likely to see is the acceleration of existing trends.’

Another one from BoF: ’Resale market in times of coronavirus’

The main points: ‘People are now just spending money on clothes instead of going out.’ and ‘This crisis will completely change shopping behaviors, and when every dollar counts, resale will be far more attractive.’

And - another one from the mighty BoF: ‘Traditional PR Doesn’t Work Anymore. Here’s What Does.

The takeaways: ‘The more truthful you are, the more you communicate, the more it resonates.’ and ‘The more personal your brand is, the more successful your brand is.’

Since we are talking about the current situation… ‘The Apocalyptic World of Daphne Guinness’ on PAPER magazine

‘The fashion icon, heiress and philanthropist, known for her avant-garde style and relationships with the world’s most important designers and creatives, is here to talk about David LaChapelle, her good friend and longtime collaborator, whom she worked with for a three-part video series featuring music from her upcoming album Revelations.’

Other

“Talent borrows, genius steals” - Instagram account of the week: @justinbernardez_ This kid replicates rappers’ songs in ONE MINUTE.

Tumblr of the week - Anstee

Watch Micheal Jordan’s best commercials on HS.

Record of the week (possibly of the month): Makaya McCraven, ‘Universal Beings’

From‘Artist Tom Sachs Has 7 Rules for Creative Living’ - ‘Rule 1: Output Before You Input “The first exercise of ISRU is first thing in the morning, before you look at your e-mail or Instagram or the newspaper or make a phone call or whatever: Write. Dance. Sing. Touch clay. Draw. Output before you input. I’m gonna give a shoutout to my homeboy Edward Tufte. He taught me this lesson and I employed it. So when you’re sleeping, you slept for, say, 8 hours. You’re spending 8 hours with your subconscious mind making sense of nonsense. Regular life’s crazy enough, and the surreal mind that the subconscious explores doesn’t make any sense, but it’s part of our brain trying to make sense of the things we can’t make sense of during the day. It’s very regenerative. That’s why we dream. It helps our mind reset. When you wake up in the morning you’ve got exclusive access to your dreams. That’s why people say write down your dreams. That’s a great exercise. If you don’t know what to do, definitely do that one first. You’re translating your subconscious mind, the crazy stuff, into your rational mind. Soon enough, your phone will ring. You’ll have an alert. Some fucked up thing will come into your frame of consciousness, you’ve got babies screaming…but if you steal those first five minutes, first hour, depending on how lucky you are or how busy you are—everyone can spare five minutes. Don’t watch another episode of fucking Ozark or whatever, some fun drug TV bullshit that you’re enjoying, it doesn’t bring you anything. The gold is in your subconscious ‘cause that’s who you are. That’s part of you that you don’t even know.’

Self service magazine’s latest issue is available for free on their website: https://selfservicemagazine.com/#/issue52/

Last but not least: see Gucci’s exhibition, ‘No Space, Just A Place’, in 360°: https://nospacejustaplace.gucci.com/en.html#360tour

ILLUSTRASHION Magazine now available at Soho Original Books, 12 Brewer Street, London WWW.ILLUSTRASHILLUSTRASHION Magazine now available at Soho Original Books, 12 Brewer Street, London WWW.ILLUSTRASHILLUSTRASHION Magazine now available at Soho Original Books, 12 Brewer Street, London WWW.ILLUSTRASHILLUSTRASHION Magazine now available at Soho Original Books, 12 Brewer Street, London WWW.ILLUSTRASHILLUSTRASHION Magazine now available at Soho Original Books, 12 Brewer Street, London WWW.ILLUSTRASH

ILLUSTRASHION Magazine now available at Soho Original Books, 12 Brewer Street, London 

WWW.ILLUSTRASHION.COM


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ILLUSTRASHION Magazine – issue #0.1 “Mis.Phil.Ogyny” | NOW AVAILABLE AT TATE MODERN BOOKSHOP or, ord

ILLUSTRASHION Magazine – issue #0.1 “Mis.Phil.Ogyny” | NOW AVAILABLE AT TATE MODERN BOOKSHOP 

or, order your copy @ WWW.ILLUSTRASHION.CON | shipped world widely


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