#muvamoji

Amber Rose’s MuvaMojis have something for everybody. But stop comparing them to Kim Kardashian’s product. 

“Will MuvaMoji out-perform Kimoji, and therefore, will Rose achieve some kind of Pyrrhic victory over Kardashian? But here’s what we need to remember: Amber Rose isn’t an answer to Kim Kardashian. She’s an alternative. Maybe this afternoon you’re in the mood to send a peach with a bite taken out (MuvaMoji) and tonight you’re more of a peach covered in cream (Kimoji). In the Venn diagram of fandoms, the two women have more than a little overlap.

Besides, setting the two apps against each other as opposing forces invites the exact kind of contrived cat fighting that’s so tasty in the trash media circuit, but that measures the value of women by how many resources they can steal from their female peers. Kardashian v. Rose is Jennifer Aniston v. Angelina Jolie is Katy Perry v. Taylor Swift and so on and so on.”