#mykikostory

@kikoromeo - A heritage brand, widely credited with transforming fashion in Kenya, and mentoring many designers and artisans over the last two decades, KikoRomeo meaning “Adam’s Apple” in Kiswahili, was founded by Ann McCreath in 1996. Her daughter, Iona McCreath stepped into the role of Creative Director in 2018, with Ann taking the lead on teaching, social impact and the corporate side.

Transcending cultures and fashion trends, KikoRomeo outfits have ultimately proven to be a source of confidence and pride in all who wear them and all who are part of making them.

These films, shot on Rusinga Island, in the western part of Kenya, show a combination of the Eripoto collection with knitwear from the KikoRomeo archives. Forming a sort of nostalgic search for comfort. A movement we can see happening with pop-culture shifts globally.

For KikoRomeo, 199x and Urban Pitchaz, the creative influences have been greatly shaped by the duality of growing up in an era of radical global change having understood life before many of the technological advancements that one enjoys today. KikoRomeo also perceives how quickly the world has changed as a result of them. This duality almost impresses a sense of duty to take forward what we know from our parents’ generations and create within a sense of limited limitlessness.

Featuring: Abak Akol / @abakakol

Photography and Direction: Edwin Maina / @photoman254 Film & Co-Direction: Michael Mwangi Maina / @mbaalamwezi Styling: Edwin Maina / @photoman254

For linesheets and price lists please contact @thefashionagent #preorder
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#kikoromeo
#mykikostory
#kikoromeo25
#kikoromeonairobi
#londonfashionweek
@londonfashionweek
#africafashion
#kenyafashion
(at London Fashion Week)
https://www.instagram.com/p/CaISpL5MyTt/?utm_medium=tumblr

Tune in tomorrow the 19th of February to see the @kikoromeo showcase on @fashionscout.

The screening features two short films “DISCO MATANGA” & “RUSINGA”.

These films, by @199xorg and @urbanpitchaz were shot on Rusinga Island in the western part of Kenya. They show a combination of the Eripoto collection with knitwear from the KikoRomeo archives. Forming a sort of nostalgic search for comfort. A movement we can see happening with pop-culture shifts globally.

@urbanpitchaz
@199xorg

Buyers please contact @thefashionagent to receive lookbooks and linesheets #preorder

#kikoromeo
#mykikostory
#londonfashionweek
@londonfashionweek
#fashion
#africafashion
#kenyafashion
#thefashionagent (at London Fashion Week)
https://www.instagram.com/p/CaIRQs4MwSV/?utm_medium=tumblr