#nadine sykora
^ Is it really a roadtrip if you fly there? just sayin’
Organised by online travel company Contiki the tour covers Germany, Italy, France and England and features a variety of challenges and tasks for the YouTubers to complete on the way.
Along for the ride are Meghan Camarena (strawburry17), Charles and Alli Trippy, Charlie McDonnell, Michael Aranda, Bryarly Bishop, Jimmy Wong, Kate Elliott (katersoneseven), Jack Douglass, Jesse and Jeana (bfvsgf), Corey Vidal, Nadine Sykora and host Tim Deegan.
The whole shebang kicked off on Saturday with the YouTubers having flown in to Munich, Germany the previous day.
Gatherings
The first of three planned gatherings took place at Kultfabrik, a veritable hive of pubs, clubs and bars described as “Europe’s biggest party zone”.
However, despite it’s reputation (and unlike a certain Hyde Park gathering we all know about) it was reportedly “totally chilled out and awesome” and attendees got to talk to their favourite YouTubers without fear of being impaled on anything.
The other two are due to take place in Paris and London on the 13th and 14th of October respectively.
^ Munich Gathering
Competition & Voting
The tour will be splitting up into three groups to compete for prizes that they will then be giving away to their subscribers.
The challenges will be spread across the cities of Munich, Venice and Paris with the YouTubers racing through the streets of Venice, taking to the stage at Oktoberfest and showing off their video creation skillz at the Paris film festival.
Those stuck at home can win a trip of their own by registering to vote at the Contiki roadtrip site.
^ Meghan Camarena and Jimmy Wong gearing up for the Octoberfest challenge this afternoon
Contiki isn’t the first business to utilise the powerful audiences of YouTubers to gain access to their target domographic -in this case 18-35 year olds positively heaving with wanderlust- but it may well turn out to be the best attempt so far.
Instead of cynically trying to use idols to push products Contiki is selling adventure itself.
Something we could all probably use a little more of.
