#nickelodeon disco

Ad for Nickelodeon(141 Mason St., San Francisco, CA).

This venue got a brief mention in Bob Kiggins’ San Francisco Disco Scene column, as a place “where boys can be girls.” Interesting as a document of burgeoning disco DJ culture for an establishment to feature their music and sound above anything else - “ALL SOUL, ALL DISCOTHEQUE,” with the names and photos of their DJs - Allan FrostandDon Miley front and centre.

Not sure how many other discos would employ Universal Studios’Sensurround system (first used on the 1974 film Earthquake) but they made sure to include that in the ad too.

Don Miley would go on to have credits as a writer and/or mixer on records coming out of, or connected to the San Francisco scene, like “Tell Everybody” and “Doin’ It” by Herbie Hancock, and “Get The Feeling” by the Two Tons O’ Fun. Miley also appears to have been one-time DJ and singer Frank Loverde’s manager in the early 80s.