#nylon stockings day
My 15th is Nylon Stockings Day!
These colorful 1950s hosiery ads are from the Phoenix Hosiery Company of Milwaukee, WI. Founded in the 1890s, the Phoenix Hosiery Company became one of the largest single producers of silk hose in the United States during the 1910s and 1920s. In the 1940s, when nylon began to replace silk, Phoenix began the production of women’s nylon hosiery. The advertisements featured above show some of Phoenix’s 1958 hosiery collections and feature nylon hose.
All of these 1950s promotional materials can be found in Box 2 of the Phoenix Hosiery Company Records, UWM Mss 89, here at the UWM Archives.
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