#olympics games

What if light could measure athletic performance? GE Lighting answered that question by attaching biosensors to brilliant LEDs to measure the biometrics of Olympic athletes and hopefuls. The result was a beautiful visual of these Olympians writing their performances in the language of light.

As the 2016 Olympics Games in Rio de Janeiro, Brazil come to a close next week, GE is proud to have been a global sponsor, helping power the sounds, images, and technology that bring the world’s largest and most-watched sporting event to life. 

Watch the full video here.