#snowman

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Olaf stimboard for a friend!

Sources in reblog

By Aditya Bandi and Chetan Ankola, Yahoo Mail Team

Whether it’s personalized stationery, custom inbox themes and colors, or animated GIFs - the Yahoo Mail team is constantly working to bring innovative, fun, and functional features to your inbox. We are on a mission to build an amazing experience that makes email easy to use, seamlessly organized, and brings your messages to life in a way that is 100% uniquely “you”.

Now that mission leads us into new, uncharted lands: Augmented Reality. Starting today, Yahoo Mail is rolling out amazing and engaging AR experiences that magically appear in your iOS Mail app throughout the year. Our first experience, launched just in time for the winter holidays, lets Yahoo Mail users build their own Augmented Reality snowman, whether they’re staying warm in their living room, taking a break at the office, or sitting on a sunny beach sipping a tropical cocktail.

Far from being a one-time feature built just for fun, Yahoo Mail’s Augmented Reality integration will fundamentally change how you look at your inbox.

Today, Oath also announced several new ad experiences, including an augmented reality (AR) mobile ad unit designed by our RYOT team and powered by Yahoo Gemini, that enables consumers to click to access an immersive ad in an Oath content experience like Yahoo Mail.

Read more about it here.

Start Building your Snowman:

The Yahoo Mail Snowman AR experience appears when you pull down to refresh your mail app. If there are no new messages in your inbox, you are asked if you want to build a snowman and share that with your friends/family.

Clicking on the ‘Build Snowman’ button takes you into the AR experience where you can place the snowman anywhere in the real world and start personalizing it with a selection of faces and decorations.

Once you are done, you can wander around the room and marvel at your creation, then quickly share your AR creation with your family/friends and wishing them happy holidays.

With that, it’s time for all of us to get those last minute gifts ordered and wrapped. We hope all of your holiday celebrations (in reality and augmented reality) are filled with friends, family, and lots of cheer. Happy Holidays from everyone here on the Yahoo Mail team.

Download the latest Yahoo Mail app on the App Store or visit mail.yahoo.com on your computer. Check it out and let us know what you think — just go to Settings and tap “Send Feedback.”