So, what’s new in the knitting community today Polecat? Well, I’m glad you asked because it’s these guys.
The fuck? You ask. Those sound like a couple of hustle culture, low level tech bros. Yes, yes they are. And they spent $80,000 on a knitting domain name thinking that they’re going to make millions.
Yes.
Really.
Do they knit? No.
Are they aware of Ravelry (the leading social media & marketplace site for knitters & crocheters)? Also, no.
Have they reached out to notable knitting pattern designers? Also, no.
Are they familiar with the culture of Local Yarn Stores? Also, no.
Does one of them at least have a 6 year old who learned to use a knitting loom? Yes!
Needless to say, Reddit&Twitter ripped them a new one. It has been very amusing.
………….
It’s two days later and I can find ZERO information on their blog about this project, except for the “knitting community response” post. I can, however, reconstruct from reddit and twitter how utterly and thoroughly they got eviscerated by the knitting community, and it’s a delight to watch.
I listened to bits of the podcast bc I honestly just kept waiting for them to say something meaningful instead of throwing out buzzwords like that replaced having an actual plan…and let me tell you the techbros have no plan and even less respect.
They consider their only real competition to be box stores, China, and grannies who have run a blog for 20 years.
And the Chinese are apparently disadvantaged because they don’t list things properly, they don’t knit, and they can’t do videos because no one wants to see Asians in videos. Customers only want to see “western people” in their opinion.
It’s implied the old ladies are in the same category as small businesses?
So there’s all this good in-between market space that they can take advantage of to do… well they’re gonna sell stuff apparently using Amazon. They clearly don’t know what yet, but they’re gonna have innovative stuff. At least a dozen products maybe more!
Their business model:
Also they didn’t want to go with fishing as their new business because it’s so simple with its lures and poles. No room for innovation there.
Would you be surprised they mentioned coming up with their ideas over drinks multiple times? Also they talked about it while on a road trip? They looked up the metrics on the word knitting and thought the market was reasonably in the 41k range. You know not too saturated or something?
Basically they’re setting this up as a demonstration of look how I made my money and if you follow my capitalist recipe for just fucking around and hoping other people are stupid enough to click links on google, you too can make boatloads of money! type thing. So they didn’t really think the knitters would find out about it this soon and dogpile on them for their bs, because if you listen to them they don’t care about knitting. Their podcast wasn’t for knitters. It was for other folk interested in get rich quick stuff. I think one of them said something like website names were the first NFTs as if that was a good thing.
They basically deserve every incensed remark at their little venture.
Techbros and their bullshit are a pox on society.
They picked literally the worst fucking community to try to infiltrate and it’s FUNNY AS SHIT. Like, what other hobbies have people FAKE THEIR OWN DEATHS?
