#yahoo finance
By Andy Serwer, Editor-in-Chief of Yahoo Finance
On Saturday, May 6, Yahoo Finance live-streamed the Berkshire Hathaway annual shareholders meeting to an audience of millions around the globe.
The second annual live stream reached a global audience of 1.43 million unique viewers on Yahoo, across all devices, up 30% from 2016. Engagement also increased significantly this year, with more than 3.1 million total live views on Yahoo, up over 72% from 2016. Audiences spent a total of 24.7 million minutes on Yahoo, up 38% from 2016, watching Berkshire Hathaway Chairman & CEO Warren Buffett, and Vice Chairman Charlie Munger, share their insights and advice, live from the CenturyLink Center in Omaha.
Additionally, through our live streaming partners in China, we saw another 3.89 million total live views for a combined 6.99 million total live views worldwide.
In addition to VOD replay on the site, Yahoo Finance has also made an audio replay of the meeting and accompanying interviews available via podcast for the first time ever, through a partnership with Acast. Find it on iTunesand other podcast stores now.
Be sure to check out all of our coverage on Yahoo Finance.
By Andy Serwer, Yahoo Finance Editor-in-Chief
Tune in as Yahoo hosts our second live stream of Berkshire Hathaway’s annual shareholders meeting on Saturday, May 6. Yahoo Finance Editor-in-Chief Andy Serwer will be on-the-ground at CenturyLink Center Omaha, alongside Yahoo News & Finance Anchor Bianna Golodryga and Yahoo Finance Anchor Jennifer Rogers, with insight, analysis and news-making interviews. For the second year in a row, audiences will be able to watch live on Yahoo Finance – across desktop, tablet and mobile – as Chairman and CEO Warren Buffett and his right-hand man Charlie Munger share their unscripted views on the company, the markets, the administration and whatever other topic that may come up. The shareholders meeting live stream on Yahoo Finance will once again be available in both English and Mandarin, with VOD replay available for 30 days following the meeting.
The schedule of live coverage includes:
- 10:00am ET – Yahoo Finance pre-show
- 10:15am ET – Live stream of morning session, featuring the Q&A with Buffett and Munger
- 1:00pm ET – Yahoo Finance Halftime Report
- 2:00pm ET – Live stream of afternoon session, featuring additional Q&A and business meeting
- 4:30pm ET – Yahoo Finance post-show wrap-up
Throughout the Pre-show and Halftime Report we’ll also feature a number of live and pre-taped interviews with the Yahoo Finance editorial team, including: Warren Buffett, Chairman and CEO of Berkshire Hathaway; Todd Combs, Investment Manager for Berkshire Hathaway, and Ted Weschler, Portfolio Manager for Berkshire Hathaway; Coca Cola Chairman Muhtar Kent and newly appointed CEO, James Quincey; actress and Buffett friend, Glenn Close; Dairy Queen CEO John Gainor; former Vanguard CEO Jack Bogle; Brooks Running CEO Jim Weber; Chair, CEO and Chief Designer of Kathy Ireland Worldwide, Kathy Ireland, and many others.
This year, Yahoo Finance will also make an audio replay of the meeting and accompanying interviews available via podcast, through a partnership with Acast. With more than 50 million monthly listens to more than 1,000 shows globally, Acast is the world’s leading technology infrastructure for audio on demand and podcasts.
The Yahoo Finance’s Berkshire Hathaway podcast will be available on iTunes and other podcast stores, starting Monday, May 8. For more information on the Berkshire Hathaway Live Stream, visit the landing page on Yahoo Finance and be sure to follow the conversation on Twitter with @YahooFinance#BRKLiveStream.
We’re excited to partner with Amica Insurance for its new campaign to help consumers, especially millennials, prepare for their biggest milestones in life.
Working with Yahoo Storytellers, Amica is introducing Things They Don’t Tell You About, a new branded destination that offers valuable information and advice on topics from buying a car, to purchasing a home, to starting a family. Amica’s new campaign is geared towards millennials, many of whom are facing important decisions around these major milestones for the first time. Consumers can now access exclusive videos and editorial features on Things They Don’t Tell You About to help them better understand and navigate their insurance needs.
As part of this campaign, Amica will also align with Yahoo Finance’s popular live and short form video programming. Amica will connect with viewers through custom integrations, including three branded segments alongside episodes of “Midday Movers” and “Now I Get It” on Yahoo Finance. “Midday Movers” is a daily live show on Yahoo Finance that analyzes the top stories and stocks moving the market right now, discusses recent earnings reports and economic data and features can’t miss interviews with the top money managers and traders on Wall Street. “Now I Get It” is a popular video series on Yahoo Finance that explains the business concepts and jargon from the biggest financial stories of the day. With branded segments appearing at the end of each episode, Amica will share tips and perspectives for consumers on purchasing insurance. Amica will also run extensive video, native and display advertising across Yahoo properties to amplify the sponsorship and drive consumers to Things They Don’t Tell You About.
Launched in 2016, Yahoo Storytellers is a full service content marketing studio, producing premium video and editorial content for brands that is also backed by data. Yahoo Finance is the leading business news site, known for its unrivaled access to financial insights and news. In 2016, audiences spent nearly 13 million hours watching Yahoo Finance’s three daily live shows including Market Movers, Midday Movers and The Final Round. Additionally, time spent watching video across Yahoo’s properties has increased 85% year over year, creating exciting new opportunities for marketers.
By Martha Nelson, Global Editor in Chief
The topic of marijuana is at a tipping point. While some aspects of this tectonic shift in American society have been well covered – legalization, the business boom, the political divides – its impact on our most important relationships, those inside our homes, has been curiously underexamined.
Leveraging the power of the Yahoo network, Weed & the American Family is an in-depth and thoughtful examination of the way cannabis is affecting our families – from the generational split over usage, to shifting attitudes, to its impact on parenting and relationships.
At the center of our project is an exclusive Yahoo News/Marist Poll which offers the most comprehensive examination of this hot topic – Weed & the American Family.
This survey of 1,122 adults in America found that marijuana use has become surprisingly acceptable, particularly in families where parents are users. Having used – or merely tried – marijuana makes you much less concerned about its effect on your family, suggesting that as weed becomes more widespread in the age of legalization, more Americans will begin to feel the same way.
See the full poll results here: http://maristpoll.marist.edu/yahoo-newsmarist-poll/
Our examination includes an interview with former U.S. Rep. Patrick Kennedy, who co-founded an anti-legalization group called Smart Approaches to Marijuana (SAM); a discussion with Colorado Gov. John Hickenlooper about the lessons he’s learned as a reluctant leader on the front lines of the marijuana revolution; and an intimate conversation with musician, mother and weed advocate Melissa Etheridge. We also produced video diaries of families who share how marijuana has affected their lives, both negatively and positively, including a compelling account of a mother using marijuana to treat postpartum depression and anxiety.
We hope that as you read through our fascinating poll data, reporting and first-person accounts on marijuana use, you’ll be able to develop a better sense of the complex and evolving attitudes about this deeply controversial issue in American life and that it generates discussion where it matters most – within your own family.
