‘This is Tomorrow’ - The postersA selection of the promotional posters designed

‘This is Tomorrow’ - The posters

A selection of the promotional posters designed by the individual groups involved in the 1956 Whitechapel Art Gallery exhibition 'This is Tomorrow’, all using Edward Wright’s typographic identity (to use the term loosely) which I introduced in my previous post. 

The variety of approaches seen in the posters sets the tone for the exhibition on the whole, which was an eclectic series of installations by 12 teams, or 'groups’, comprised of practitioners from different creative fields. Such as art, music, sculpture, architecture and graphic design as well as theorists and critics. Most were members or associates of the 'Independent Group’, who formed in 1952 and held meetings at the ICA. It is notable that Richard Hamilton’s collage 'Just what is it that makes today’s homes so different, so appealing?’ was originally created to be used on his groups poster, but went on to be the most important piece to come out of the exhibition. It is probably the most iconic image of early British Pop Art.

All the images of the posters are from the V&A’s online archive.