Brand Identity for Limón by Goods & HeydaysLimón is a fast-casual food ch

Brand Identity for Limón by Goods & Heydays

Limón is a fast-casual food chain in Oslo, Norway, serving fresh pokés, mouthwatering ceviches, and healthy bowls. Inspired by the oceans that connect Norwegian fish with exotic South American tastes, the concept has inspired everything from Limón’s website that’s literally floating to perforated metal interior details that resembles fishing nets. 

All packaging is responsibly sourced and features bowls made from sugarcane pulp, lids from recycled PET bottles, and fiber cutlery instead of plastic.

Brand Strategy, Naming, Visual Identity, Packaging & Web: Goods&Heydays
Interior Design: Omhu Projects, Interior photography: Einar Aslaksen

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