thedsgnblog: Identity & Packaging for O’Care by Nika Levitskaya“Naming, logo and

thedsgnblog:

Identity & Packaging for O’Care by Nika Levitskaya

“Naming, logo and packaging for a new cosmetic brand that specializes in alginate facial masks. O'care makes 20 types of colorful masks based on different Ingredients with young women as prime target audience. We used a classic serif font for logo and mixed it with simple, modern identity with simplified geometric icons symbolizing masks ingredients. We were going for design that can be easily discerned and understood to an everyday audience in a retail setting.”

Nika Levitskaya is a designer based in Moscow, Russia. She specialises in identity and brand creation, print and web communications and art direction.

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