Studio Smack - Branded Dreams: The Future of advertising

We’re not there yet. Guess that’s the best way to describe the status of nascent technologies like neurotech-brain-reading-devices and inception methods, memory implants and memory augmentation at the moment without the use of hype and buzzwords a la: “it will disrupt the way we live”or“this tech will change everything blabla”.

But how to talk about emerging technologies, socio-technological trends and changing societal patterns in a nutritious way? One of the best mix methods approaches for a broader audience is to research possible implications of emerging technologies and visualize them in a discussion-ready format for a broader audience.

In this case: If we know how to hack our brains and mix it with typical advertising and marketing strategies, what are possible outcomes? Studio Smack has created a great visual scifi prototype (and/or design fiction with flaws) for a postnormal world, that should spark discussions with contrasting points about the implications of neurotechnologies:

We see ads everyday and everywhere. They have become part of our life. While some people try to avoid seeing ads, advertisers keep finding new ways to reach us. However they are unable to reach us when we sleep. Our dreams are the last safe and add-free place so it seems.

But what happens when advertisers have the possibility to enter our dreams? Based on recent developments in brain science and technology this might be possible in the near future.

Chapeau! Great work.

[Studio Smack][via nextnature]