#dilution effect

How to Make Your Arguments Stronger (Hint: Longer Is Not the Answer)

Resist the temptation to bury people under a blizzard of evidence, says psychology researcher Niro Sivanathan. He explains why.

By Niro Savanthan

Have you ever been in a heated discussion (Breaking Badvs.The Wire; spring vs. fall; small college vs. large university; carbon offsets vs. renewable energy credits) and wanted so badly to show the other person just how wrong they were? If you’re like most of us, you tried to overwhelm your opponent with sheer quantity, to barrage them with every scrap of evidence you could think up.

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