“Sephora will start selling entry-level witch kits in October.”
All right witches, listen up.
Sephora is to begin selling a “witch kit” next month featuring a tarot deck, fragrances, a sage bundle, and a rose quartz crystal for $42.
I think it’s wonderful that witchcraft is making a resurgence, but what I don’t think is wonderful, is that a huge corporation like Sephora is trying to tap into this market.
Why don’t I like it?
Because Sephora has their fingers in enough pies and generates over $4 billion in revenue per year.
Because witchcraft produce and supplies should be provided by people with knowledge on the practise(s) and who care enough to make sure their products are ethical, of a high quality, and non-appropriative.
Because Sephora will be stealing business from actual witchcraft and occult centric shops who likely don’t make huge sums of money anyway due to the niche nature of the market.
Because Sephora doesn’t need the fucking money!
So, I urge you to share this post and refrain from purchasing this “entry-level” witch kit (and any future witchcraft related product) from Sephora. Instead, support small, witch-owned businesses. We need you and we’ve got your backs.
Also they’re selling the sage for “smudging” which, as we all should know, is a Native American specific practice. Seeing sage (white sage at that considering it’s fucking endangered) marketed by a big corporation is especially unsettling.
If you’re looking you get intro witchcraft, don’t buy from a huge money mongerer looking to be “trendy.” Support a small witchy business! Check out the many shops here on witchblr. Especially consider buying from witches of color!
