I’m watching it from a safe distance but the online knitting community got their hands on a couple of tech bros who decided they should buy “knitting.com” for a ton of money and disrupt a marketplace they’ve done zero research on and are basically now just crowdsourcing advice from people who hate them, it’s like watching a bumbling overconfident predator wander into dangerous territory on a documentary
i’ve been sitting in my little safari van with binoculars watching the whole thing unfold in sheer delight, it’s been a hell of a show. they did market research by going to joanne’s fabrics. they spelled purling as pearling when they tried to pretend like they were one of the gang. they explicitly dismissed the existing online community of knitters as ‘grannies with blogs’.
