#helmut lang

Helmut Lang gave a once in a lifetime interview to Vogue Runway about his virtual Fall 1998 show which in his own words, he described as being “a shock to the system.” The designer turned artist was one of the first to turn to the internet to showcase his show. In fact, Helmut Lang was the first to do many things. The fashion world especially at this time was not as inclusive, but of course the innovative and always forward thinking artist was way ahead of the curve. To Vogue he says (via email of course),  “It was a shock to the system, but a beginning of the new normal. In terms of the broader context of the industry, we made in the same season the entire collection available on a public platform, allowing consumers for the first time to get an unfiltered view of my work.” Read the story in full, here.