#jared fadel

BMW X7 “Straight Line”

How do you transport the ALL-New BMW X5 from the factory in Spartanburg to the LA Auto Show? You don’t. It’s much more fun to drive. That’s why we drove it for 3,027 miles, across 11 states, in a straight line and took no detours. Well, almost no detours.

Agency: Goodby Silverstein & Partners San Francisco
Creative Director: Roger Baran, Jack Woodworth

Production: M ss ng P eces New York
Director: Jonny Mass
Cinematographer: Jared Fadel
Editor: Edward Khoma
Colorist: Adam Scott