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The OG Jason Lee ‘Will Skate For Food’ shirt. It’s hard to describe how skateboard

The OG Jason Lee ‘Will Skate For Food’ shirt. It’s hard to describe how skateboarding was when this shirt came out. It was definitely a hell of a lot smaller industry, and the graphics turnover sped up literally overnight. New boards would appear out of nowhere and if you didn’t grab something at a shop, you’d never see it again. Literally. There are still boards to this day that I’ve never seen in person. It’s like 50 were made and then they were gone forever. Everything was 'limited edition’. There were shirts that commanded awe. My friends and I used to trade shirts, and certain graphics were worth two or three shirts. Those things were straight up currency. You could trade a hard-to-find tee for a board. It was like gold. You definitely envied anyone who had a shirt that you couldn’t find or had never seen. That’s part of the magic of that those years. Graphics were amazing, and tees were weird and rad, and you could get 'pro graphic’ stickers too. Companies just make logo tees and stickers for the most part now. You don’t see Blind anywhere on this shirt, but everyone knew what it was. Skateboarding was like a secret club, and skaters were obsessed with every detail about the I goings of certain companies. Videos and products came out with little or no fanfare, almost like stuff was sneaking out into shops and you had to pay close attention or you’d miss the good stuff. That’s a great way to describe the era – the good stuff. I’m glad to still be skateboarding and still be in skateboarding. Everything changes. Naturally. There’s just a really subtle attitude and voice that I miss from those years. Skateboarding is one of the coolest things to ever go down. I’m stoked I chose this path. #thebackforty

-Marc Johnson

www.theback40.com


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