#lovely betty

An Interview with Tina Robinson, Owner of Lovely Betty.

Tell us about your business and how you came up with the idea.
The idea for Lovely Betty stemmed from a long-time love of vintage clothing, ecclectic styles, and well made items. I was changing careers, and trying to figure out how I could be a part of the solution to reducing
the mountain of clothing in a world of fast fashion. I had fond memories of a unique store in my teen years on the west coast. I had wished that someone would open a shop like that in Fredericton, but then I thought why not just open one myself. 5 weeks later, I was standing in my own store front wondering how it had happened.

Where do you look for inspiration?
I get inspiration from from those who don’t follow specific trends,
but rather, dress to express their personality.

How do you get yourself inspired?
I love to intentionally mis-match and clash colors and prints. It
often gives me more ideas.

Who are some of your favourite artists in your field?
I greatly admire the originator of the upcycled sweater coat, Katwise.
She is a major inspiration for Lovely Betty’s “Betty Made” upcycled clothing. I love not adding to the landfill of disposable clothing.

Do you use Social Media for your business? How has impacted your business?
Facebook has definitely helped us reach into the corners of
Fredericton and beyond. We advertise there regularly and its a great
way to interact with our customers and consignees.

As a member of FFC, what do you hope to see the council achieve?
I hope to see the council successful in their goal of bringing
together designers, artisans, and business owners. I would love to see
our small but growing creative community working together, and
inspiring, guiding, and encouraging each other to reach their goals
and contribute to a vibrant local network.

What’s next for you?
We are in the midst of taking Lovely Betty to a the next level,
creating an online store, and we are also planning on taking the shop
on the road this summer in our antique Lovely Betty VW bus. Many
exciting adventures and pop-up-shop events await Lovely Betty’s
future!

Check out Lovely Betty on Facebook!