#nightcaps
Not to be outdone by Jack Daniels and its rock campaign, Jim Beam recently stepped it up (granted—not tough to outdo the Airborne Toxic).
According to AdAge, Jim Beam partnered with Pitchfork Fest for a follow-up series of six after-shows across the country following that recent festival. The series is called Nightcap, and the landing site doesn’t specify what bands are involved with future dates.
At any rate, taking six random acts from the P4K lineup gives Beam pretty good odds of having desirable music (and marketing) content. The first Nightcap recently happened in NYC with Majical Cloudz (below).
Majical Cloudz Performs “Turns Turns Turns”fromPitchfork TVonVimeo.
Happy Holidays.
#christmas #boxingday #punintended #holidaze #covidholidays2020 #holidayweekend #wakeandbake #chillyweather #warmbaths #girlswhokissgirls #nudes #blackandwhitephotography #polaroidoriginals #art #photography #nightcaps #bushwick #brooklyn (at Bushwick Baby)
https://www.instagram.com/p/CJSCVj8F53MFAUziqHWIy0bzCmxUy8MBDKI6es0/?igshid=2z4ynvtgz89m
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Early May in an Appalachian forest.
From top: sweet white violet (Viola blanda); long-spurred violet (Viola rostrata); broadleaf toothwort (Cardamine diphylla); wake robin (Trillium erectum), also known as red or purple trillium; heartleaf foamflower (Tiarella cordifolia); smooth Solomon’s seal (Polygonatum biflorum); and wood anemone (Anemone quinquefolia), also known as nightcaps.
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