#jim beam
As always, it’s good to be David Chang. You can have the Pappy folks saving 20-year to share with you… and then not take yourself so seriously that simple Jim Beam no longer satisfies. Cheers, Chef. (via Lucky Peach)
Not to be outdone by Jack Daniels and its rock campaign, Jim Beam recently stepped it up (granted—not tough to outdo the Airborne Toxic).
According to AdAge, Jim Beam partnered with Pitchfork Fest for a follow-up series of six after-shows across the country following that recent festival. The series is called Nightcap, and the landing site doesn’t specify what bands are involved with future dates.
At any rate, taking six random acts from the P4K lineup gives Beam pretty good odds of having desirable music (and marketing) content. The first Nightcap recently happened in NYC with Majical Cloudz (below).
Majical Cloudz Performs “Turns Turns Turns”fromPitchfork TVonVimeo.
Was feeling myself and feeling a little naughty before going down to the rave. All the alcohol wasn’t helping lol.
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