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How the Metaverse Could Save Cultural Institutions
How the Metaverse Could Save Cultural Institutions
By: Chris Cummings, CEO & founder of Iconic Moments
Museums and cultural institutions are in trouble. At the onset of the COVID-19 pandemic, these institutions learned that the typical business model of earning revenue through in-person ticket sales, event rentals and once-a-year galas was too fragile to be sustainable. In March 2020, it was estimated that 15 percent of the world’s museums would…
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