Nonprofit Vote got LOUDR @ Tumblr

WHO THEY ARE:

Nonprofit Vote helps nonprofits engage the people they serve in voting and elections. They are the leading source of nonpartisan resources to help nonprofits integrate voter engagement into their ongoing activities and services.

WHAT WE DID:

National Voter Registration Day is a holiday devoted to ensuring every eligible American is registered to vote. Held on the 4th Tuesday of every September, the holiday is a single day of coordinated action between nonprofits, libraries, colleges and more doing on-the-ground voter registration work and major business promoting voter registration.

Tumblr x Nonprofit Vote took over users’ dash with this video, which had almost 10 million plays by the end of the day: