Hello again, Tumblr. Now that our dashboards are back to normal (‘normal’ doing some heavy lifting here), the crabs are back in tropical paradise (for now), and Mr. Brick Whartley is back with them, we felt it was time for reflection.
In his opening statement on April 1, Mr. Whartley, our now-former Head of Viral Marketing and Exponential Growth and Front End Software Developer, outlined his ambition to “…increase clicks across the platform by any means necessary”. Quite the lofty ambition. And this got us thinking—how did we do? And by we, of course, we mean you. Well, you didn’t disappoint, and if you like unnecessarily large numbers, you’re in for a real treat.
By 12:49 pm (PDT)/3:49 pm (EDT), the community had summoned 7.5 million crabs at a rate of 1.07 million crabs per hour.
By the end of the day, there were 20,000 posts by 14,000 of you with the tag “time for crab.” Time indeed.
The community’s April Fools prank was a resounding success, with more than 52,000 posts from Tumblr users attempting to “crash” this Hellsite by scheduling posts all at the same time.
Mr. Brick Wharley’s blog accumulated more than 3,000 followers and 12,000 notes, while @staff received nearly 50,000 notes across the day.
Perhaps Mr. Whartley didn’t do such a lousy job. Finally, the most important statistic of the day, the community summoned25millioncrabs across Tumblr on April 1, 2022.
Credit where credit’s due, folks. You did us proud, you did Mr. Whartley proud, and most importantly, you did yourselves proud. So give those index fingers a little rest—they deserve it. And you will need all your strength for April 1, 2023.
